Locals crossing the river
- Commuters from Vancouver heading south who work in Portland for the 1.0 version of the Frog Ferry and later as well as commuters from the Milwaukie/Oregon City area heading north who work in Portland for the 2.0 version of the Ferry. These are motorists willing to leave their cars at home, or to park near the shore by their home, and commute via watercraft and as well as compatible modes of transportation such as MAX light rail, bicycle, walking, or bus. The target is north-south commuters and does not address the east-west commuters into inner Beaverton or Gresham unless mass transit options exist.
- Circulators which are pedestrians in the downtown core who are transiting during the day across or up or down the river for lunch, meetings, or errands. Non-home destination on either end; office to restaurant or appointment.
- Visitors: Sightseeing during non-commuter hours via an iconic, fuel-efficient mode of transportation for locals and visitors to see the city from a new point of view that builds the “City of Bridges” and “River City” brand of being founded along two mighty rivers. This service would connect most river-front amenities as well as provide a link to other mass transit options.
- Citizens in Distress: Provide as an emergency response option in the event of Cascadia Subduction Zone catastrophic earthquake event.